Understanding web development pricing is the first step to making a smart investment. This guide breaks down what different budget ranges get you in 2026.
Web development pricing by project type
Landing page
Range: $1,000 - $3,000
A single, high-conversion page designed for a specific campaign, product, or service. Includes:
- Custom design and persuasive copy
- Contact form or booking integration
- Technical SEO and structured data
- Core Web Vitals optimization (Lighthouse 95+)
- Analytics setup
Corporate website
Range: $3,000 - $10,000
A multi-page site that serves as your business's digital headquarters. Includes:
- 5-15 custom pages
- Blog with SEO optimization
- Service pages with structured data
- Contact forms and map integration
- Full technical SEO implementation
- Responsive design and accessibility (WCAG AA)
E-commerce store
Range: $6,000 - $25,000+
An online store optimized for sales. Includes:
- Product catalog with SEO-optimized pages
- Shopping cart and checkout
- Payment gateway integration (Stripe, PayPal, Mercado Pago, Webpay)
- Product schema and Google Shopping feeds
- Inventory management
- Conversion analytics
SEO retainer
Range: $500 - $2,500/month
Ongoing SEO strategy and implementation. Includes:
- Technical SEO monitoring and fixes
- Content strategy and creation
- Keyword research and tracking
- Monthly reporting
- AEO/GEO optimization
What affects website pricing
1. Technology choice
- WordPress / page builders: $2,000-$5,000 (lower upfront, higher long-term cost)
- Next.js / custom development: $3,000-$15,000 (higher upfront, lower long-term cost)
- Shopify / SaaS platforms: $1,000-$5,000 + monthly fees (limited customization)
2. Number of pages
More pages means more design, development, content, and SEO work. Most agencies price by page count with volume discounts.
3. Custom functionality
Forms, user accounts, booking systems, API integrations, and custom post types add development time and cost.
4. Design complexity
A simple template-based design costs less than a fully custom design with custom illustrations, animations, and brand identity work.
5. Content creation
If you need professional copywriting (not just placing your existing content), budget an additional $500-$3,000.
6. Timeline urgency
Short timelines (2-3 weeks for a full site) typically command a premium for resource allocation.
How to evaluate a web development proposal
| What to check | Red flags | Green flags | |--------------|-----------|-------------| | SEO included? | "SEO is extra" | "Technical SEO built in" | | Technology? | "We use Wix/Squarespace" | "Next.js, React, or similar modern stack" | | Performance? | No mention of Core Web Vitals | "Lighthouse 95+ guaranteed" | | Ownership? | "Monthly platform fee" | "100% your code, no subscriptions" | | Process? | Vague timeline | Clear phases and deliverables | | Portfolio? | Generic examples | Relevant industry work |
The real cost of cheap web development
A $500 website from a freelance marketplace seems like a bargain —until you account for:
- Hidden costs: no SEO means paying for ads forever
- Performance: slow sites lose 40% of visitors (and Google rankings)
- Redesign cycle: cheap sites need rebuilding every 2-3 years
- Security: unmaintained sites get hacked
A well-built Next.js site costing $5,000-$8,000 typically lasts 5+ years with minimal maintenance, generates organic traffic, and provides measurable ROI.
Geographic pricing differences
Miami, USA
- Landing page: $1,500 - $4,000
- Corporate site: $5,000 - $15,000
- E-commerce: $10,000 - $30,000+
Santiago, Chile
- Landing page: $1,000 - $3,000
- Corporate site: $3,000 - $8,000
- E-commerce: $6,000 - $20,000+
Working with an agency that operates across both markets often provides the best value —Miami-quality work at Latin American-competitive rates.
How to budget for your website
- Define your must-haves: list features you need at launch vs. later additions
- Get 3 proposals: compare scope, technology, and included services —not just price
- Ask about SEO: if it's not included, add 20-30% to the budget for SEO setup
- Plan for maintenance: budget 15-20% of the build cost annually for updates and support
- Consider ROI: a $10,000 site that generates $2,000/month in organic leads pays for itself in 5 months
Check our pricing page for current rates, or let's talk for a custom proposal.