Central Mascotas is an online store for dog and cat products —food, accessories, toys and health— shipping across Chile. The challenge wasn't just to sell: it was to be found.
The challenge
Pet e-commerce is competitive. A new store needs to load fast, build trust and, above all, show up on Google when someone searches for a specific product for their dog or cat. Without that, you depend 100% on paying for ads for every visit.
The solution
We built the store with modern technology (Next.js), lightweight and designed to capture organic product traffic from day one.
- Product pages optimized for the real searches behind each item.
- Categories as SEO landing pages (dogs, cats and more).
- Product structured data for rich results on Google.
- Fast loading and a simple checkout, with nationwide shipping.
Key technical decisions
- Catalog SEO from the design stage: every product page has unique titles, descriptions and URLs optimized for real searches. Categories function as SEO landing pages with introductory copy, not just simple listings.
- Product structured data: we implemented Product schema with price, availability and reviews. This enables rich results on Google and prepares the catalog for Google Shopping.
- Performance: built with Next.js, images in WebP/AVIF with lazy loading, and an optimized checkout that minimizes the steps needed to complete a purchase.
Results
- Lighthouse 97 on performance and SEO, an ultra-fast store that retains customers.
- Product pages optimized for real search queries, with Product schema enabling rich results and Google Shopping readiness.
- Categories turned into SEO landing pages, capturing organic traffic from both informational and transactional searches.
- +180% organic traffic in the first 3 months, reducing paid ad dependency.
