DAR2 is a corporate audiovisual production company in Santiago with more than 15 years of experience, behind brands like Cencosud, ENAP and Clínica Santa María. Their work spoke for itself; their website, less so.
The challenge
A production company with that track record needed a site to match: one that showed its reel, clearly explained its service lines and, above all, showed up on Google when a company searches for "corporate audiovisual production in Santiago." They had the talent; they were missing the digital showcase to capture it.
The solution
We built a fast, video-first site, designed to convert and to rank from day one.
- A page per service —streaming, live shopping, virtual studio, corporate videos, AR filters and more— optimized for the real searches behind each one.
- Full technical SEO: metadata, structured data, sitemap and well-tuned Core Web Vitals.
- Lightweight loading despite the natural weight of audiovisual content, with optimized images and video.
- A clear message: "one roof, one invoice" —their value proposition— front and center.
Key technical decisions
- Video-first architecture: the site prioritizes audiovisual content as its core element without sacrificing performance. Videos are loaded optimized, and reels integrate seamlessly without blocking the experience.
- 8 individual service pages: each business line (streaming, live shopping, virtual studio, AR filters, etc.) has its own page with unique content, metadata and structured data, maximizing the opportunities to appear in specific searches.
- Full technical SEO: we implemented 10+ schema types a production company needs —ProfessionalService, VideoObject, FAQPage, BreadcrumbList— plus llms.txt for AI visibility, all from launch day.
Results
- Lighthouse 96 on performance and SEO, despite heavy audiovisual content.
- 8 individual service pages optimized for specific searches (streaming, live shopping, virtual studio, etc.).
- 10+ schema types implemented (ProfessionalService, VideoObject, FAQPage, etc.), maximizing rich results presence.
- llms.txt + FAQPage schema for AI assistant citations of their services.
