Cumbre Outdoor was launching a new line and wanted a memorable experience with plenty of motion, but without the site becoming heavy and slow.
The challenge
Deliver a landing page with high-impact motion that loaded fast even on mobile devices with limited connections, and that respected people who prefer less animation.
The solution
We used animations based solely on transform and opacity, smooth scrolling with Lenis,
and reveals synced with GSAP, all backed by support for prefers-reduced-motion.
- Hero with scroll-driven storytelling.
- Images optimized in AVIF/WebP with lazy loading.
- Animations that turn off for anyone who prefers it.
Results
The launch campaign converted well above expectations, with top-tier performance metrics: a stunning site and a blazing-fast one.
