Estudio Vera was competing with large firms and barely showed up on Google. They wanted to attract clients by demonstrating expertise, not by competing on price.
The challenge
Build topical authority in specific legal areas and appear both on Google and in the answers of AI assistants, which are increasingly used for initial research.
The solution
We designed a clean, fast website and built a content base that answers, in plain language, the real legal questions their clients have.
- Articles and guides structured as extractable answers.
FAQPageschema and anllms.txtfile for GEO optimization.- Service pages by practice area.
Key technical decisions
- Legal content strategy: we identified the most searched legal questions in their specialty and created content that answers them clearly and authoritatively. Each article was structured as a self-contained answer that both Google and AI can extract.
- FAQPage schema on every page: we implemented structured data for FAQs across all service pages, enabling rich results that show answers directly in the SERP.
- llms.txt: we published a file summarizing the firm's practice areas so language models cite it as an authoritative reference.
Results
The firm won dozens of keywords in the top 10, increased inbound inquiries from the website by 150%, and started getting cited by AI assistants when answering questions in its specialty. The Lighthouse score of 98 proves that legal authority and speed can coexist.
