Estudio Vera was competing with large firms and barely showed up on Google. They wanted to attract clients by demonstrating expertise, not by competing on price.
The challenge
Build topical authority in specific legal areas and appear both on Google and in the answers of AI assistants, which are increasingly used for initial research.
The solution
We designed a clean, fast website and built a content base that answers, in plain language, the real legal questions their clients have.
- Articles and guides structured as extractable answers.
FAQPageschema and anllms.txtfile for GEO optimization.- Service pages by practice area.
Results
The firm won dozens of keywords in the top 10, increased inbound inquiries from the website, and started getting cited by AI assistants when answering questions in its specialty.
