Mercado Sur sold well on social media, but its store loaded slowly and relied 100% on paid advertising. Every visit cost money.
The challenge
Reduce the dependence on paid advertising by getting products to show up on their own in Google, and speed up a store that was losing sales to slowness.
The solution
We migrated to a headless architecture with a Next.js frontend, keeping their catalog manager. We optimized every product and category page for SEO and cleaned up the checkout.
- Product schema with price, stock, and reviews.
- Categories turned into SEO landing pages.
- Simplified checkout and local payment methods.
Results
The store began capturing organic product traffic on a sustained basis, lowered its abandonment rate, and improved conversion, easing the pressure on the ad budget.
