SetupLatam is a guides-and-reviews site for building the perfect home office: monitors, ergonomic chairs, desks, peripherals and lighting, for Chile and LATAM. Its business lives on organic traffic, so ranking isn't optional: it's the model.
The challenge
A content and reviews site competes for thousands of specific searches ("best monitor for home office", "affordable ergonomic chair", etc.). To grow without paying for every visit, it needs an impeccable SEO foundation and content that both Google and AI can cite.
The solution
We built the site with modern technology (Next.js), lightweight and designed as an optimized content machine.
- Category architecture (monitors, chairs, desks, peripherals) as SEO hubs.
- Structured reviews and guides that answer each search better than the competition.
- AEO / GEO: extractable content and structured data so AI cites its reviews.
- Ultra-fast loading and well-tuned Core Web Vitals, key to ranking and retaining readers.
Key technical decisions
- Content hub architecture: each category (monitors, chairs, desks) acts as a topical hub with dense internal linking, distributing authority across all related pages.
- AI-friendly review structure: every review follows a consistent format (first impressions, specs, pros/cons, verdict) that makes it easy for generative AI to extract fragments.
- Optimized Core Web Vitals: images in WebP/AVIF, optimized fonts and deferred loading of non-critical content ensure LCP stays below 1.5 seconds.
Results
- Lighthouse 98 and LCP of 1.4s, ensuring an ultra-fast reading experience.
- Content hub architecture (monitors, chairs, desks) with dense internal linking that distributes SEO authority across all pages.
- AI-structured reviews: each review follows a consistent format that makes it easy for ChatGPT, Perplexity and Google AI Overviews to extract and cite.
- GEO-optimized content: llms.txt, FAQ schema and extractable answers positioning the site as an authoritative home office source.
